Guangzhou Carmen Industrial Co., Ltd.

In recent years, e-commerce has received policy support and public support, and has gradually formed a price alliance strategic model represented by shopping festivals such as "Double" and "Double", which has caused the traditional retail industry to lose ground in market competition. It is reported that during the National Day Golden Week this year, the retail sales of 100 major large-scale retail enterprises across the country fell compared with the same period last year, showing negative growth for the first time in history. Under the strong impact of e-commerce, a wave of "store closings" has occurred across the country. Some people pessimistically believe that the spring of the traditional retail industry will never return. At the same time, the reporter learned that the retail industry giants that originated in Northern Europe are swimming against the trend of withered physical stores. Instead of being impacted by online e-commerce, they continue to heat up, showing a trend in major cities in my country. A scene of prosperity. The "Internet anxiety" of traditional enterprises is too exaggerated. This is an era where everyone is talking about Internet thinking. Traditional retail enterprises are on pins and needles. They cannot compare with e-commerce companies in terms of cost, price, cloud computing, and "big business". "Data", until last year, only a few sporadic companies in the entire clothing industry were growing in sales, and all companies were declining, and the proportion of e-commerce in the clothing industry has exceeded. Compared with other industries, the traditional clothing retail industry has been really affected by the Internet. The blow was severe. But on the other hand, we all know that Jack Ma has been very troubled recently, with news such as counterfeit sales and fake orders constantly coming to light. As a leader in the retail field, it has been nearly a year now. When talking about the current situation of the traditional clothing retail industry, its market leader believes that the "Internet anxiety" of many traditional enterprises is too serious. In fact, this time is very important for the clothing retail industry. For the retail industry, the cold winter also brings opportunities. As a Nordic fast fashion designer brand, within just a few months of entering China, it has opened flagship stores in Shenzhen Dongmen, Guangzhou Beijing Road, Xi'an East Street, Chengdu Chunxi Road, Dalian Victory Plaza, and successively opened stores in Shenyang and Hangzhou. It has opened stores in , Chongqing, Changsha and other places. Its expansion speed is so fast that people can’t help but sigh. Its popularity is evident. Only providing what consumers want, the young designer team's ability to control and copy fashion trends has always been in a state of "beating the chicken blood". They travel among major fashion weeks, high-quality raw material origins, and high-end stores around the world, collecting information from the fashion industry and various needs of consumers, and paying full attention to what consumers like to buy and wear. Under the background of entering China, its design team has visited various parts of China for research, just to find an aesthetic that fits the Nordic world brand and China's young people. Among the new products, 30% are adjusted automatically. There are many professional buyers "lurking" on social media. Everyone follows a large number of fashion people and can keep abreast of the world's fashion trends. At the same time, the entire process from design, data collection, to distribution is fully customer-oriented and 100% "user-centered". This method closely connects the front and back ends and adjusts production operations at any time through sales data. is a factor that cannot be ignored in its success. As a fast fashion brand, it puts Internet users first and leads the trend. Just like being in a high-end fashion store, all stores in China are currently opened in high-end and prosperous commercial places in the city. This high-end store location is its implicit but powerful "marketing" of the brand image, and it also enhances the user's high-end experience. a part of. In terms of store design, the flagship store adheres to the brand concept of "fashion, high quality, low price, and richness". The overall style perfectly displays the original Scandinavian flavor. The products are displayed neatly and orderly, which effectively reduces the number of customers. The search time can better highlight the seriality of the brand. The core consumers are a group of urban young people who put fashion first and have style deeply in their hearts. It also appropriately creates a fashionable and high-end shopping experience. Although the price is low, no one can deny that wearing It has the same visual effect as wearing big brands.